Why Advertising Is Failing On The Internet (Fragmento)



¿Alguien dijo la publicidad del futuro?

“…Imagine a hypothetical all-knowing information-based firm that (i) knows your location because you have registered to have the information from your in-phone GPS shared with your friends and (ii) knows that you like Thai restaurants because it monitors the content of your email and your online restaurant searches and (iii) knows that you are hungry because you just said so in a text message or Twitter post you sent from your phone.  What a great time for them to text you an advertisement for a nearby Thai restaurant, sent directly to your phone.  But why would you trust this?…”

Para leer completo este interesante artículo dirigirse a: Why Advertising Is Failing On The Internet

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